🔒 SEO Vault

Fix disappeared URL redirects causing 404s on Shopify

When a product or page handle changes — or an app rewrites handles in bulk — the old URLs start returning 404s unless redirects exist. Lost redirects mean lost rankings and lost sales from links Google already indexed.

If you didn't already have a backup, those old values are gone — Shopify keeps no history.

The steps below recover what you can. To make the next time a 1-click undo instead of hours of CSV work: a daily snapshot of every SEO field. Free to monitor, no card — and SEO Vault only reads your store unless you click restore.

Protect my SEO free — never lose it again →

Step by step

  1. Find the broken URLs fast: check Google Search Console > Pages > Not found (404) and your server/app 404 logs.
  2. Recreate redirects under Online Store > Navigation > URL Redirects (old path → new path).
  3. If many handles changed at once, re-import a redirects CSV rather than fixing them one by one.
  4. Snapshot handles and redirects daily so the next bulk handle change doesn't silently 404 your best pages.

Source: Shopify Help Center: URL redirects

Related fixes

Never lose your SEO to an app again

SEO Vault keeps a daily snapshot of every SEO field on your store — meta titles, descriptions, alt-text, tags, handles (products AND collections) — and emails you the moment something changes in bulk, with the likely app responsible. One click restores yesterday's state, just the SEO fields. Free to monitor and get alerted; $14/mo for 1-click restore.

Protect my SEO — free →
✓ Free forever to monitor✓ No credit card✓ Read-only — never edits your store unless you restore✓ Installs in 1 click